When you are looking for an OEM manufacturer for your butane gas torch brand, you can often choose between private label or white label products. Let’s see how your choices might affect your gas torch brand identity, and how private and white label manufacturing require different types of service from your OEM manufacturing partner.
OEM gas torch brands prefer ODM private or white label manufacturing
The cost of designing, engineering, tooling and manufacturing a butane gas torch is prohibitive for most OEM butane gas torch brands. This is why they look to experienced ODM manufacturers of butane gas torches to identify suitable products that can be labelled with their brand identity. This type of manufacturing is called private label if the manufacturing agreement is for an exclusive product, and white label for use of a generic design that can also be used by other OEM brands.
When you choose white label or private label manufacturing, ODM manufacturers of butane gas torches may offer you product customization to make the product more distinctive. This includes choices of colours used for plastic components and adding your brand logo or other identifying features to match your OEM brand identity.
Differences between white label & private label butane gas torch manufacturing
White label manufacturing is the term used to describe when an ODM manufacturer applies your logo, information and brand styling to one of their catalog products for you to sell under your OEM brand identity. This is a very common method for putting OEM butane gas torches on the market, for several reasons. The most significant reason is that an ODM manufacturer of private and white label butane gas torches has already designed, tested and certified the products in their catalog.
- White label manufacturing applies your brand details to an ODM product
- The same white label product can be sold by different brands
- Private label manufacturing offers exclusive rights to sell an ODM product
- Other brands cannot sell a private label ODM product competitively in your agreed market
Private label manufacturing is used to describe a licensing agreement where you are provided with an exclusive licence to sell an ODM manufactured butane gas torch under your own brand identity. Under the terms of the agreement the ODM manufacturer will only manufacture this specific product for your use and will not provide it to other brands for resale. Private label manufacturing gives you access to a unique design for your brand without the development costs of manufacturing your own design.
White label butane gas torch manufacturing is very cost-effective
It is much more cost-effective to select from an ODM white label catalog than to develop OEM brand butane gas torch products. Butane gas torches are expensive to design and manufacture, because of the need for tooling for injection molding of plastic components, and requirements to comply with certification requirements and avoid patent infringement. Safety requirements and potential public and personal liability for design faults makes it sensible to choose a white label product with existing testing and certification.
Private label manufacturing for OEM butane hand tool brands
It is attractive to have a product that nobody else can sell, and this is the attraction of private label manufacturing for OEM butane hand tool brands. However, it is important to understand that the cost of private label manufacturing will be higher than white label manufacturing because the ODM manufacturer will be unable to sell their product design to other people in markets you want to have exclusive access to.
Private label manufacturing agreements include definitions of the markets and regions that are included in the terms of the agreement as well as minimum order quantities (MOQ) that ensure the relationship is cost-effective for the ODM partner as well as the OEM brand. With private label agreements you gain exclusivity, so your product will be unique on the market. Private label manufacturing can also be used to describe arrangements for a third party to manufacture your product design for your exclusive use.
Iroda is the expert white label & private label butane gas torch manufacturer
At Iroda we have decades of experience in original design manufacturing of our own range of butane gas torches, and we have an extensive catalog of butane gas torch designs that are available for white label branding. We have all the tooling, expertise, certifications and supply chain support to make it easy for you to put a branded butane gas torch on the market anywhere in the world.
- Culinary torches
- Soldering irons
- Blowtorches
- High power heat guns
- Gas torches
Iroda also offers private label agreements for some of our products, subject to mutually acceptable terms for distribution and volume. Contact us to find out more about how we can provide you with high quality, certified, white label or private label butane gas torches that will promote and support your brand identity.